Dietary Supplements - Lets understand the growth ahead!
Dietary Supplements - Meaning, Demand and need in future Increase demand for Dietary Supplements and Nutraceuticals India might be a late entrant in the health supplement game, but COVID-19 has brought a renewed focus on healthy lifestyle habits and diet, which is expected to further boost the adoption of preventive healthcare solutions. The growing social media penetration and vernacular content platforms have also broadened the healthcare horizon for Indians. In the end, a win-win for all - For companies, this segment provides a great combination of growth, profitability, IPR-driven competitive moats, and long-term consumer franchise. Consumers benefit from better health and living, and society in general from a reduced healthcare burden. Dietary supplements Dietary supplements are products taken in addition to a healthy diet to provide additional health benefits, such as additional nutrients. A dietary supplement is a product designed to complement the diet and contains one