Shuchi Nahar's Weekend Blog!

Dietary Supplements - Meaning, Demand and need in future Increase demand for Dietary Supplements and Nutraceuticals India might be a late entrant in the health supplement game, but COVID-19 has brought a renewed focus on healthy lifestyle habits and diet, which is expected to further boost the adoption of preventive healthcare solutions. The growing social media penetration and vernacular content platforms have also broadened the healthcare horizon for Indians. In the end, a win-win for all - For companies, this segment provides a great combination of growth, profitability, IPR-driven competitive moats, and long-term consumer franchise. Consumers benefit from better health and living, and society in general from a reduced healthcare burden. Dietary supplements Dietary supplements are products taken in addition to a healthy diet to provide additional health benefits, such as additional nutrients. A dietary supplement is a product designed to complement the diet and contains one ...

  What are Probiotics and it's Predominant Role in COVID-19 Twitter Handle: @shuchi_nahar 1.      Meaning of Probiotics Probiotic bacteria have become increasingly popular during the last two decades as a result of the continuously expanding scientific evidence pointing to their beneficial effects on human health. As a result they have been applied as various products with the food industry having been very active in studying and promoting them. Within this market the probiotics have been incorporated in various products, mainly fermented dairy foods. In light of this ongoing trend and despite the strong scientific evidence associating these microorganisms to various health benefits, further research is needed in order to establish them and evaluate their safety as well as their nutritional aspects. 2.      Importance of Probiotics w.r.t COVID-19 The typical clinical symptoms of SARS-CoV-2 infection include dry cough (67%), fever (8...

     Nutraceuticals - The Next Gem of Healthcare Sector Shuchi.P.Nahar Twitter: shuchi_nahar What is Nutraceuticals? The term ‘nutraceuticals’ was firstly used in the late 1980s to describe food products that have a medicinal benefit. This fast-growing sector includes functional foods (such as vitamin-enriched products), nutritional supplements, sport drinks, and medically formulated foods.  Nutraceuticals and its Division Figure 1: The diagram showing the various divisions of Nutraceuticals  Scope Nutraceuticals is expected to play a central role in preventative healthcare. The logic seems simple - an ageing population gives rise to lifestyle-related diseases, whose impact can be lessened by making healthier choices earlier in life. This convergence of medicine, food and technology is likely to create a battleground in which food and pharma companies compete for dominance of the sector. Successful companies will have to hit the bullseye in six main areas: techn...