History of Colossal SHOE Brand NIKE.!
Book: Shoe Dog - by Phil Knight(co-founder NIKE ) Summary :Shuchi.P.Nahar I ncredible book about Phil Knight the Co-founder of Nike. He clearly explains the struggle to build a brand,a business and to execute the idea into implementation. This book is a master piece for one to understand how management of business takes place, how a business is build from scratch to an empire. Stanford graduate, after a year in the army, he was looking for meaning and had what he called “a crazy idea” Blue Ribbon — Early Beginnings Blue Ribbon (and later Nike) was always cash strapped, until it finally went public (decades later), because every cent was reinvested in ordering/producing more shoes and the company was doubling in size every year. Back then Venture Capital was non-existent and banks would reject Blue Ribbon, as they “didn’t have enough assets”, despite their insane growth. Strapped on money the company always kept super lean, working from storage ...