Understanding the Media Sector (Part-2)
Understanding the Basics Of Media Sector - Part 2 Shuchi. P. Nahar This blog is in continuation with the previous blog post , link to my previous article : https://myweekendspot.blogspot.com/2020/03/understanding-media-sector.html This article will help us understand the core metrics to track , various moats and most importantly checklist to follow before you dwell deep into the media sector. OutLook for Media Industry in India The world has recognized the fact that India offers a huge market which is extremely diverse and spans across virtually every type of media. Despite the current vibrancy and strong progress, the growth story is far from peaking. Advertising spends as a percentage of GDP in India are still relatively low. Further, the uptick in wireless broadband connectivity and infrastructure seen alongside the country’s predominantly young demographics presents a vast new opportunity. According to a PWC report, ‘Globa...