What will drive media sector growth?
Media Sector - Opportunity ! Shuchi.P.Nahar To understand the sector ,here is my article to understanding in depth media sector Part1: https://myweekendspot.blogspot.com/2020/03/understanding-media-sector.html Part2: https://myweekendspot.blogspot.com/2020/03/understanding-media-sector-part-2.html Digital communication was anyway becoming the way of life, a reality that has accelerated amid the COVID19 crisis. Amid the lockdown in India which is our primary market, people have been spending more time on digital media. As we enter 2020, it’s clear that the growth of video streaming will continue to explode. In fact, in most recent Digital Media Trends Survey, more respondents indicated that they have at least one streaming video subscription (69%) than possess a traditional pay-TV subscription (65%). At the same time, an all-out streaming war is underway, with virtually every media company looking to establish direct relationships with consumers. It now appears that