History of Colossal SHOE Brand NIKE.!
Book: Shoe Dog - by Phil Knight(co-founder NIKE ) Summary :Shuchi.P.Nahar I ncredible book about Phil Knight the Co-founder of Nike. He clearly explains the struggle to build a brand,a business and to execute the idea into implementation. This book is a master piece for one to understand how management of business takes place, how a business is build from scratch to an empire. Stanford graduate, after a year in the army, he was looking for meaning and had what he called “a crazy idea” Blue Ribbon — Early Beginnings Blue Ribbon (and later Nike) was always cash strapped, until it finally went public (decades later), because every cent was reinvested in ordering/producing more shoes and the company was doubling in size every year. Back then Venture Capital was non-existent and banks would reject Blue Ribbon, as they “didn’t have enough assets”, despite their insane growth. Strapped on money the company always kept super lean, working from storage rooms, surrounded b