A Masterclass on Global Custom Development & Manufacturing Opportunity
A Masterclass on Global Custom Development & Manufacturing Opportunity
Shuchi.P.Nahar
To understand what are CDMO,CRAMS,API etc or what will drive pharma sector growth ?Do read my previous articles for brief understanding....
Link: https://myweekendspot.blogspot.com/2020/05/which-segment-of-pharmaceutical-company.html
https://myweekendspot.blogspot.com/2020/05/understanding-pharma-growth-from.html
https://myweekendspot.blogspot.com/2020/05/what-will-drive-pharma-sector-growth.html
https://myweekendspot.blogspot.com/2020/03/pharmaceutical-industry-10-years-future.html
https://myweekendspot.blogspot.com/2020/01/good-fortune-for-pharma-sector.html
CDMO
Industry Insight
The
global pharmaceutical contract manufacturing & contract research market
size was valued at over USD 123.1 billion in 2016. Cost saving and time saving
benefits associated with the implementation of outsourcing is responsible for
driving the industrial growth.
Companies
are investing in infrastructure, personnel, and technology in order to gain
significant share of the outsourcing revenue. Increasing demand as a
consequence of ongoing patent cliff of the biologic drugs is expected to fuel
demand.
Presence
of end-to-end service providers that are engaged in providing value added
services for an integrated or risk sharing business model is expected to
bolster progress in this industry. Moreover, new product launches and novel
drug delivery mechanisms are anticipated to drive outsourcing demand.
The industry has been alternating between the
cycles of inadequate and excessive production capacity for contract as well as
captive manufacturers. Hence, it is important for Contract Manufacturing
Organizations (CMOs) to make cautious decisions pertaining to capacity
expansion and choice of deals.
CDMO
Global Market
The
CDMO market is estimated to grow to $157.7 billion in 2025, a compound annual
growth rate (CAGR) of 6.9% since 2018, outpacing the pharmaceutical industry as
a whole.
Even
for the biggest pharma companies, CDMOs have graduated from supply
chain to more ratified value chain partners – no
minor attitudinal adjustment.
Fierce
competition, cost pressure, constant technological innovations and increasing
consolidation activities raise the question of which steps [CDMOs] can take to
secure or expand their position in this contested market.
“Should
they focus on their core business or broaden their range of services? Should
they follow the market trend and consolidate or try to grow organically?”
Which
of these options would most benefit Outsourced Pharma readers?
- CDMO is in a growth phase.
- Additional manufacturing capacity
- Avoiding redundant manufacturing capacity(Capex avoidance before commercial launch)
- Opex reduction/avoidance is another driver
- Mitigate the risk of supply shortage
- Reduce time to market ( If internal capacities are limited)
- Favorable macros (increasing population, insurance coverage,ageing societies,rare disease)
- Small and virtual biotech need manufacturing infrastructure
Widespread
Growth
Here’s
a look at that estimated 6.9% CAGR growth by service sector.
You can see consistent growth across the board. Next here’s a look at where it’s taking place.
- Asia Pacific region is leading
- China,India are top in API/CDMO
- US/EU have advanced ecosystem
- Asia has lower Capex and Opex relative to US/EU
This
can generally characterize by great fragmentation despite the strong merger and
acquisition activities in recent years. And it’s not only CDMOs acquiring their
competitors.
“Large
life sciences companies and private equity firms were responsible for some of
the largest deals in the sector (e.g., in 2017, Thermo Fisher Scientific paid
18.2 times Patheon’s earnings before interest, taxes, depreciation and
amortization (EBITDA) to acquire the leading CDMO.”
Nonetheless,
the precipice of 2020, the CDMO market remained “highly fragmented, with more
than 75% of participants having revenues below $50 million, and the five
leading CDMOs holding only 15% of the total market share.”
Which
can only mean one thing: More changes are coming to a CDMO near you.
CDMO Business Model
The
segmentation of the pharmaceutical CDMO value chain follows three major
categories:
- Drug And Process Development,
- Active Pharmaceutical Ingredient (Api) Production And
- Finished Dosage Form (FdF).
Close
to these CDMO core segments are drug discovery and development support,
provided by contract research organizations (CROs) as well as contract
packaging services, which are provided by CDMOs or specialized contract
packaging organizations (CPOs).
Tasks outsourced to CDMOs by pharmaceutical companies cover the entire value chain of a drug’s life cycle, from drug development and preclinical and clinical trials to commercial production. While traditional CMO services were cantered on their core competencies in API bulk manufacturing and formulation, CDMOs have also moved into adjacent segments along the manufacturing value chain.
- Speciality CDMO have a domain technology focus.
- Capacity consolidators prefer inorganic growth
- Vertical Integratators offer a broad range of services from lab to commercial scale manufacturing
These tasks, which in the past have been covered by pharmaceutical companies themselves or by contract research organizations, include medical chemistry, support for preclinical in vitro and in vivo studies, and formulation and process analytics development.
CDMO
Fragmentation
Source: IIC Presentation
As CDMO
industry is relatively immature and fragmented there lies more growth
opportunity.
Majority
players are very small. There is absence of overall market leadership. CDMO is
a contract related service business which is sticky with long term customer
relations. Many smaller CDMOs are either private entities or part of PE
portfolios.
Here
are the key pointers that proves the industry as fragmented.
- Highly regulated industry
- High barriers to entry
- High switching cost
- Highly competitive industry
- Majority are privately held
- Challenging for small companies to
sustain.
Facing Growth Imperatives
With some
exceptions, today Big Pharma tends to want fewer, more integrated partners, and
so that is a path to survival for many CDMOs.
The branches in the decision-making tree for those CDMOs are:
vertical or horizontal integration, and acquisition or organic growth.
Vertical Integration
CDMOs
can strengthen core areas and establish themselves by extending their service
portfolio. In general, this kind of expansion “is less costly
and involves lower initial risks than horizontal integration, because the CDMO
can build on existing knowledge. It also fulfils most regulatory requirements
and enables cross-selling to existing customers.”
With
25% of APIs under development highly potent and trending up, offering HP
services is a logical step for many CDMOs, although building HP facilities can
be a costly investment.
The
study also predicts the pharmaceutical-packaging outsourcing market will grow
at 7.3%, due to new and more rigorous packaging and handling requirements. New
technologies – think “smart packaging – allow for improved functionality and
help a CDMO stand out from the competition.
- Vertical integration generally seen more straightforward
- Customer gets to consolidate sourcing
Horizontal
Integration
CDMOs
that want to diversify their risk or position themselves as fully integrated
service providers can start offering services for other dosage forms, expanding
into a new dosage form tends to be an expensive and risky endeavour. Barriers
to entry include high upfront costs, lack of expertise and reputation, and
finding qualified employees.
Interestingly,
the sterile liquids are the fastest-growing dosage form in the CDMO
market. Profit margins are highest in this segment, making it an attractive
dosage form for new market entrants.
Solid
dosage forms are becoming less attractive (compared to liquid forms), but
“remain a profitable and growing segment,” as this remains the most common
dosage form for newly approved drugs.
“Considerations about whether organic growth
or acquisition is the more suitable method of expansion should be factored in right from the beginning, as they are
closely intertwined with the feasibility of different strategic options [facing
CDMOs].”
Acquisitions
allow CDMOs to expand relatively quickly. They add new technologies to
portfolios and access to new customers, again opening opportunities for cross
selling. Some CDMOs are also looking to gain a more global footprint through a
merger.
The
caveat: Only ~50% of mergers across all industries succeed, “and the choice of acquisition or organic growth is strongly linked to
the financial means of the CDMO.”
CDMO Opportunities and Risk
Opportunities
- Increasing pharmaceutical specialty chemicals research, developments and manufacturing outsourcing (Capex, opex avoidance , risk mitigation)
- Increasing number of virtual,small biotech and small to mid pharma with inadequate development,scale up infrastructure
- Technological advancement
- New operational techniques
- Help big pharma transform fixed costs to variable
- Faster research at lower cost
- Zero tolerance culture for clients IP protection
- Breach of data protection (Regulatory Compliance)
- Ever evolving and fragmented regulatory environment
- Competitive marketplace unless CDMO has some unique advantage
- High dependence on skilled labour
- Supply chain disruptions
- Customer concentration
- Innovator pausing or suspending development
- Termination of relationship
Conclusion
CDMOs that want to succeed need to consider their reaction to current trend and evaluate their strategic options.Capabilities company size, ownership, risk preference, organizational culture and available capital are just some of the factors that must be taken into account.
CDMOs face excellent growth opportunities in a pharmaceutical market environment where using outsourcing service is becoming new norm.
Critical Success Factors
- Respect for innovator's intellectual property
- Immaculate regulatory compliance track record
- Superior technology investments
- Agility and supply chain reliability
- R&D,documentation,data integrity and manufacturing excellence
- Client Centric mindset
- Adequate human capital investments(Skill & Capacity)
- Adequate research,development and manufacturing infrastructure
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